How we make our product photos

Every photo of a product in our shop is of the real thing: a person photographs a printed one we ordered ourselves. We don’t have a photo studio, so we touch the photo up with AI afterwards: the light, the colours of the room, sometimes the background or the setting. The product itself stays exactly as it is, in its real colours, size and finish, and a person checks every photo against the real one before it goes up. Where a product carries words, like a name or a short line, the photo shows them in this page’s language, as the product prints them for you. Where a picture is drawn rather than photographed, it says “Illustration, not a photo”.